Thursday, February 28, 2008

Practice News Story 6: Press Release

For Immediate Release
Feb. 28, 2008
ClearPoint a Better Way to Be Informed
LOGAN, Utah-
President Mary Ann Parlin
maryann.parlin@clearpointinstruction.com
Company web-site: www.ClearPointInstruction.com
Phone: 435-760-2084

ClearPoint Instruction LLC is now working with local hospitals and clinics to spread the wealth of information to the healthcare consumers. ClearPoint has established healthcare providers with a way to inform patients in an understandable, comfortable way. ClearPoint currently has multiple pamphlets and videos covering information ranging from meniscus scope surgeries to pregnancy. These pamphlets and videos provide patients with a way to ensure that they know everything that is going to be done in a procedure.
ClearPoint has found through research that the results of being educated about procedures before going through with them is essential to having the most positive experience for both patients and doctors. The Vice President of ClearPoint, Preston Parker, said, “We are building a way to give patients the most positive experience they could possibly have, and that is through education. The patients that are well-informed prior to their procedure have a faster recovery time, better relationship with the medical staff, and are happier patients.” When a patient leaves the hospital with a good attitude and having had a positive experience they are more likely to refer others to that clinic or hospital therefore benefiting the health care providers as well.
ClearPoint was founded in January 2006. ClearPoint Instruction specializes in the design and development of instructional products and patient education services for healthcare organizations. Our products and services can help your organization meet the national patient safety goals and accreditation standards set by the Joint Commission on Accreditation of Healthcare Organizations (JCAHO).

Media Contact:
Amy Jensen, public relations manager
Email: Amy.jensen@aggiemail.usu.edu
Phone: 801-889-8888
-END-

Monday, February 25, 2008

JCOM 2300- Assignment #2

Is Less Really More?
Ken Mingis reported on the new MacBook Air for Computerworld, he covers a lot of details that were left out of the Apple Press Release. Ken experimented with a lot of comparisons between his MacBook Pro and the MacBook Air. Some of the things that were discussed in this article were first the shocking fact that this new technology doesn’t even have an optical drive. There is no way to pop a CD into your Mac just to upload it to your iTunes library. Without an optical drive how are you supposed to upload the software necessary to run your MacBook Air? Apple realized the need for this so they sale an additional product, it is the SuperDrive which goes for about $99. This not only costs more money but will add a little weight and number of items to carry along with your MacBook Air. In place of the necessary optical drive Apple has a remote disk in the MacBook Air which enables wireless access to another computer’s optical drive where you can upload or install any software or information you need on another computer and then wirelessly send it to your MacBook Air. This is a new way of installing but really is it that convenient?
For $300 you can purchase a slightly faster processor, 1.8 GHz, or for $999 you can get a 64 GB solid-state drive (SSD) but this will result in 16 GB less memory. Apple has said that the only advantage to the SSD is that there are no moving part’s which provides a more durable product with more longevity. The perceived speed of the Air will be about the same regardless of what drive you get. This is quite interesting that Mingis has pointed out that you have to spend an additional thousand dollars to get a durable machine. Most consumers should expect to receive a durable item for $1,799.
The MacBook Air is actually even slightly slower in many applications compared to the MacBook Pro; the boot up took about 40 seconds longer and the opening of Photoshop CS took about 32 seconds longer. Mingis made the same point as was in the Press Release from Apple that they intentionally used the keyboard backlighting which enables typing in all situations. This article also discussed the pronounced 5-hour battery life which in fact was a little over 4 hours for Mingis who was running iTunes radio, and a few other applications which affected the battery life.
According to Computer World the MacBook Air is pretty much just a glitzy accessory to the pc or laptop that really does everything you need. This was certainly a dominantly negative report on the Macbook Air. There were a few points made that were positive but overall it was a lot of comparing and testing and almost always coming out on bottom compared to the MacBook Pro. I found it interesting that Mingis compared the Air to another Apple product the MacBook Pro, I would have liked to see it compared to a different product line.
Source: http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9062959&pageNumber=1

Oohs and Ahhs for the MacBook Air
The MacBook Air was unveiled at an expo in San Francisco and received a pleasing “Bravo” for the new technology according to Wired. The MacBook Air was pulled out from a standard manila office envelope. Steve Jobs, Apple’s CEO, reported that “the display is gorgeous.” When the Air is closed it has an unusual wedge profile that tapers to a point less than two-tenths of an inch near the front latch. Even the thickest part on the Air is thinner than the thinnest part on competing sub-notebooks in the market. The Core 2 Duo chip even had to be specially shrunk so that it could fit in the laptop.
Jobs reported to Wired that Apple is moving all of its products to eco-friendlier materials. The Air has a mercury-free LCD display, arsenic-free glass, and is made primarily from 100% post-consumer recycled material. Not only are the machines themselves more friendly to the environment but the packaging itself uses 56% less material.
There are many new upgrades to the Air. It has a built-in iSight camera, five hours of battery life, and the new ability to flip through web pages or pictures as you would on the iPhone or iPod Touch.
This article failed to go into much detail on the missing optical drive in the Air but emphasized the upcoming ability to rent any DVD from the iTunes library. This article certainly reported on the MacBook Air in a positive way handling topics that could turn negative in the positive.
Source: http://www.wired.com/gadgets/mac/news/2008/01/macworld_products

Apple Introduces the World’s Thinnest Notebook- MacBook Air
I did my research using the search engine Google. I also searched directly on Apple’s website. This press release covered every detail pertaining to the MacBook Air, even some of the things that could be viewed as downfalls to the new product. The Press Release covered the missing optical drive in a very positive, carefree way. There is no need to have an optical drive in the Air when you can have access to any movie you could ever want through renting it on iTunes. This was interesting to see the way Apple covered this in their Press Release because really it is just furthering their profits by forcing consumers to purchase from their iTunes store. There is also a simple solution to installing software- just wirelessly access it from another device. This was quite a clever profit-boosting tactic Apple has established.
Both of the articles that were written paralleling the Press Release that Apple released on Jan. 15, 2008. Wired.com was the closest to the news release. Not only was Steve Jobs the one making the comments but it also used direct quotes from the Press Release. Wired also released their article on the same day that Apple released the Press Release. Both articles contained the same detailed information that was contained in the Press Release. The tone of the articles was really quite different; Wired reported the release in a very positive way whereas Computer World reported it in a critical, negative way. In the Computer World article it still ended with the conclusion that the MacBook Air is a neat, new technology regardless of the fact that it really didn’t win in every comparison Ken Mingis put it through. Not only did it end with the resounding note that it is an amazing laptop it was also compared to another Apple product, the MacBook Pro, this doesn’t really harm the company in any way because they will still keep their customers within their product consumption. Both articles were a target of the press release. The sources delivered information that Apple wanted it’s consumers to hear.
Apple did a great job of writing and releasing a detailed Press Release that helped provide information writers could use to inform the public on.
Source: http://www.apple.com/pr/library/2008/01/15mbair.html

Friday, February 15, 2008

Practice News Story #5- Obituary

Posted: Feb. 15, 2008, 10:20 p.m.
Oprah Winfrey Dies in Crowd of Excited Fans
CHICAGO-
Oprah Winfrey, 54, died on Thursday Feb. 14, 2008. Oprah was leaving Harpo Studios around 3:30 p.m. after filming an episode of the Oprah Winfrey Show to drive home when a crowd of excited fans surrounded her and mauled her to death. Oprah was born in Kosciusko, Mississippi, on Jan. 29, 1954 to Vernita Lee and Vernon Winfrey.
Oprah Winfrey was one of the most respected and admired public figures. Oprah created an unparalleled connection with people around the world. Oprah not only entertained but she enlightened and uplifted millions. Oprah was a motivation to all- she encouraged people to use their lives to make a difference in the lives of others. Oprah lived everyday to the fullest, she was always striving to help someone else in need. Oprah was a genuine, caring, gifted woman.
Oprah believed that education was the door to freedom. She established the Oprah Winfrey Foundation which has awarded hundreds of grants to organizations that support the education and empowerment of women, children and families in the United States and around the world. Oprah received innumerous honors and awards recognizing her extraordinary achievements and contributions. Oprah’s awards range from the 2007 Humanitarian Award from the Elie Wiesel Foundation for Humanity to the National Freedom Award in 2005. Oprah has been named on Time magazine’s Top 100 Most Influential People for the past four years. Oprah created the “Oprah Bill” that was signed into law by Bill Clinton in 1993, this bill established a national database of convicted child abusers.
Oprah is survived by her partner and friend Stedman Graham; friend Gayle King; two Cocker Spaniels, Sophie and Solomon; two Golden Retrievers, Luke and Layla. Oprah is preceded in death by her mother, Vernita Lee; father, Vernon Winfrey; and her grandmother, Hattie Mae Presley.
“The big secret in life is that there is no big secret. Whatever your goal, you can get there if you’re willing to work.” Oprah exemplified this in her own life. She was a hard worker and achieved so much because she was self-determined and dedicated to accomplish her goals. Her legacy will live on forever.
A viewing will be held on Tuesday Feb. 19 from 11 a.m. to 9 p.m. The funeral services will be held on Wednesday Feb. 20 at the McCormick Place in Chicago, Illionois. Friends and family have asked that in lieu of flowers please make contributions to the Oprah Winfrey Foundation.

Thursday, February 7, 2008

Practice News Story #4- suspects

Posted: Feb. 7, 2008 10:15 a.m.
LDS Meeting House Burglary Finds Suspects
LOGAN, Utah-
Last Thursday, January 31, a meeting- house for the Church of Jesus Christ of Latter-day Saints was burglarized. Sheriff Deputy Geoffrey Hastey arrested two individuals that are suspects of the crime. One of the suspects is 35 year-old Jim Michaels. The other suspect is a 15-year old juvenile and they are not yet releasing that name. District Attorney, Noel Mayfield stated that "Michaels is facing six months to one year for the burglary". Noel also stated, "I am going to seek for the maximum rule under the law because they have past records."
Defense Attorney for Michaels, Robbie Cochran doesn’t believe that there was sufficient evidence for the case. Cochran stated that they can establish where Michaels was the night of the crime. The trial date for Jim Michaels will take place on March 25, 2008 under the ruling of Judge Alan Mayfield, no relation to Noel Mayfield.

Introduction to Public Relations- Assignment #1

Positioning Assignment
I have the desire to put myself in a public relations position that enables me to work within an organization that focuses primarily with humanitarian objectives. My goal is to obtain a job working for the Academy for Educational Development (AED). This is a non-profit organization that works within all 50 states in the U.S. and more than 150 countries. AED has over 250 ongoing programs that are striving to improve education, health, civil society, and economic development. My personal career goals parallel exactly what AED’s mission statement is- to make a positive difference in people’s lives by working in partnership to create and implement innovative solutions to critical social and economic problems.
The Bureau of Labor Statistics (BLS) declared that keen competition likely will continue for entry-level public relations jobs, as the number of qualified applicants is expected to exceed the number of job openings. Many people are attracted to this profession because of the high profile nature of the work. Opportunities should be best for college graduates who combine a degree in journalism, public relations, advertising, or another communications-related field with a public relations internship or other related work experience. The Bureau of Labor Statistics states that employment of public relations specialists is expected to grow faster than average for all occupations through 2014. The need for good public relations in an increasingly competitive business environment should spur demand for public relations specialists in organizations of all types and sizes. The value of a company is measured not just by its balance sheet, but also by the strength of its relationships with those more emphasis will be placed on improving the image of the client, as well as on building public confidence. According to O-Net Online the median salary for this career is $47,300 on a national level.
With the world continually changing and growing there is a high demand for humanitarian focused organizations. America is an over-all wealthy country that has the means to be involved in this type of work. Non-profit organizations have a huge need for public relations representatives. AED is always working with people- whether it is people of another country that need their help or the officials in that country that provide the connection to deliver their services. I am ready to work and learn all that is needed to be successful in this field.
INPUT OBJECTIVES:
Before I graduate in December of 2009 I will get the opportunity to work in an internship.
I will intern with Julie Hollist in Logan, Utah. Julie Hollist is the director of the Cache Valley Visitors Bureau, which is a non-profit organization. I would like to get a greater understanding of what the public relations work is like in a non-profit organization.
I will travel abroad and work in an orphanage to understand what some of the settings within AED may include.
I believe that the best way to understand something is by actively participating in it. The only way to truly know that my real desire is to work in an organization like AED is by experiencing something similar to it. I have always wanted to work not only abroad but with people in situations where help is needed. This will be a wonderful opportunity to open my eyes and prepare for my career.
While working to obtain my bachelors degree in Public Relations at Utah State University I will be involved with many groups on campus but especially one in particular, “Aggies for Africa”.
“Aggies for Africa” is a student-based club that is working to create awareness on the Darfur conflict. I will work with the other club members to plan events and raise funds to aid in the micro-loan system they are going to install there.
OUTPUT OBJECTIVES:
I will travel with “Aggies for Africa” to Kenya.
While traveling in Africa I will establish relationships with five different people. I will create a strong relationship with these people so that I can later connect with them when I am working in my career.
I will apply for 20 career positions.
After I apply for these positions I will get 14 interviews. After participating in 14 interviews I will be given three different job offers.
Within two years of graduation I will be working with a non-profit organization.
I will idealistically be working for the Academy of Educational Development. In this career I will get the opportunity to use and expand my skills to not only benefit my employer but the world as a whole.
Talking Points
MOTIVATED
· I have discovered that anything I set my mind to I can and will accomplish it.
· I am a self-driven person that enjoys working for the things I desire.
· I currently work at Utah State University’s Book Store. This job provides many opportunities to exemplify my motivation. I always strive to find the best way to accomplish any task.
HONEST
· I value honesty more than any other characteristic. I believe that without it any other quality a person may have is quickly diminished.
· I feel that it is essential to have integrity
· When I worked at Brass Plum, in the department store Nordstrom, the employees had to pay for their daily parking. With each purchase customers can receive parking validations but employees are never allowed to take them even when they are purchasing something. This could have been a very easy setting to save some money on parking and take the validations. But this was not worth losing that trust and credibility I had with my employer. It is never worth it to be dishonest. Dishonesty is one of the fastest ways to belittle any relationship no matter who it is between.
PERSONABLE
· I have taken the Myers-Briggs Type Indicator (MBTI) test which really exemplifies me. The results of this test help people to understand themselves and the settings they prefer. My MBTI code was ENFP, E-extraversion, N-intuition, F-feeling, and P-perceiving.
· I love working with people and gain an energy boost each time I get the opportunity to help someone.
· I have had many opportunities working in various sales positions where I was able to bend-over-backwards to help someone but I have one in particular I’d like to share. I had the opportunity to do everything in my power to help a customer at Utah State University’s bookstore. A customer was quite determined to obtain a certain hat that the inventory showed we had only one left of. I had to give the customer lots of extra attention and care by arranging a way to go to the basketball arena in order to obtain this hat. It was, as it always is, very rewarding to make something possible for someone that otherwise could not have been done.