Wednesday, October 22, 2008

Draft Position Paper

Currently Burger Planet is losing the demographic of women between the ages 30 to 40. Women in this category are becoming more health conscious. We propose that BP develop new options for our menu. In order to be thorough Jayne Petersen, fitness specialist, will become a part of the Burger Planet team.

• According to statistics women in their 30’ and 40’s are --- times more likely to adapt a health regimen. This includes cutting out high-calorie foods. Women in this demographic want healthier choices because of decreasing metabolism. According to WebMD.com, women’s metabolism tends to decelerate by about 5 percent per decade after the age of 40.

• Jayne Petersen’s role will not only be to help develop menu options, but also to attract women of that demographic. Petersen is an adviser to Opal Whitcomb and is nationally recognized as a fitness specialist. Petersen has appeared on Whitcomb’s show, Opal Speaks, several times and has published a bestseller on health.

• It is important to keep the traditional Burger Planet menu while adding options that appeal to the health conscious demographic. By creating a more diverse menu women will have a convenient stop that provides healthier choices as well as Burger Planet’s infamous burger and fries.

We believe that by implementing the key point of this campaign Burger Planet will regain the demographic that has begun to diminish. With the return of these customer’s Burger Planet will see an increase in revenue.

Tuesday, October 21, 2008

Final Press Release 4

FOR IMMEDIATE RELEASE:
Oct. 20, 2008

CONTACT:
Aggies for Africa
President Jordan Olsen
435-512-6955
jo.olsen@aggiemail.usu.edu

A GLOBAL ORGANIZATION IN CACHE VALLEY
Aggies for Africa- Student’s fighting for a Cause

LOGAN, Utah- Aggies for Africa is a club at Utah State University. The club is run entirely by the student members. These local students are working to raise awareness about many of the conflicts currently taking place in Africa. The club is continually working on service projects to better the lives of many Africans from Uganda to Sudan. Club member Ashley Hall says, “Never underestimate you’re ability to make a difference in someone else’s life- no matter how great the distance is, there is always a way to serve.”

The club presidency traveled to Africa in June 2008 to serve and find more ways to influence the African people for good. The club is currently striving to install a micro-loan system in various countries. The micro-loan system will allow many villages to function and grow by relying on their own skills and abilities. The loan will allow local villagers the means to purchase the supplies necessary to practice their crafts for an income that will then allow them to repay the micro-loan and then function thoroughly off of their own profits.

The club meets twice a month on every other Thursday. To become more involved or get more information you may email Jo Olsen at jo.olsen@aggiemail.usu.edu.

Amy Jensen
Public Relations Specialist
565 S. 400 E.
Logan, UT 84321
789-989-8767

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Tuesday, October 14, 2008

Final Media Pitch

Steve Gehrke
143 S. Main Street
Salt Lake City, UT 84111
sgehrke@sltrib.com

Dear Mr. Gehrke:

I am a public relations representative from the Cache Valley Area Investors Association (CVAIA). Due to the current economic status that the United States is in I feel that this organization will be of special interest to you.

CVAIA is striving to teach people ways to become financially independent. The organization is helping people understand the difference between passive and active income. The organization wants to help people understand that it doesn’t matter how much you make, rich or poor, all are welcome to come learn. CVAIA provides a non-threatening environment for all who are interested to come and become educated.

The organization is on an open membership basis, which allows members to join for free. CVAIA educates through holding meetings twice a month on every other Thursday. The organization meets at the Logan Chamber of Commerce at 160 N. Main Street.

If you would like anymore information regarding the CVAIA and their purpose feel free to contact me through email at amy.jensen@aggiemail.usu.edu.

Thank you,
Amy Jensen
Media Relations Director
768 N. Main Street
Logan, UT 84321
cachevaia@gmail.com
www.cvaia.com

Thursday, October 9, 2008

Draft Media Pitch

Dear Mr. Johnson:
I am a public relations representative and I just wanted to let you know about a local organization, the Cache Valley Area Investors Association (CVAIA), what they do. CVAIA is striving to teach people ways to become financial independent. The organization helps people to understand the difference between passive and active income.
CVAIA provides a non-threatening environment for all who are interested to come and become educated. The organization wants to help people understand that it doesn’t matter how much you make, rich or poor, all are welcome to come learn.
The organization is on an open membership basis, which allows members to join for free. CVAIA educates through holding meetings twice a month on every other Thursday. The organization meets at the Chamber of Commerce in Logan, Utah at 160 N. Main Street.
If you would like anymore information regarding the CVAIA and their purpose feel free to contact me though email at amy.jensen@aggiemail.usu.edu or through telephone at 435-876-9999.
Thank you,
Amy Jensen

Draft Press Release 4

FOR IMMEDIATE RELEASE:
Oct. 8, 2008

CONTACT:
Aggies for Africa
President Jordan Olsen
876 N. Main St.
Logan, UT 84321
555-555-3456

A GLOBAL ORGANIZATION IN CACHE VALLEY
Aggies for Africa- Student’s fighting for a Cause

LOGAN, Utah- Aggies for Africa is a club that functions purely out of Utah State University student’s time and dedication to a good cause. These local students are working to raise awareness about the many tragic things happening in Africa.

The club presidency traveled to Africa in June 2008 to serve and find more ways to influence the African people for good. The club is currently striving to install a micro-loan system in various countries. The micro-loan system will allow many villages to function and grow by relying on their own skills and abilities. The loan will allow local villagers the means to purchase the supplies necessary to practice their crafts for an income that will then allow them to repay the micro-loan and then function thoroughly off of their own profits.

Club member Ashley Hall says, “Never underestimate you’re ability to do good.”

The club meets twice a month on every other Thursday. To become involved you may email Craig Hansen at c.hansen@gmail.com.

Amy Jensen
Public Relations Specialist
565 S. 400 E.
Logan, UT 84321
789-989-8767

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