Friday, April 24, 2009
Tuesday, April 7, 2009
Wednesday, April 1, 2009
Final Portfolio Storyboard
HOME
My name is Amy Jensen. I am a hardworking student with an educational background in journalism and communication and an emphasis in public relations. I will graduate from Utah State University with my bachelor’s degree in December 2009. I have a keen interest in social networking and market research. I am a self-starter with an outgoing personality and interpersonal skills.
RESUME
PROFILE: Hardworking student with educational background in journalism and communications; keen interest in public relations, social networking, and market research; creative communicator with excellent writing skills; analytical decision maker with keen attention to timelines & quality outputs; self-starter with outgoing personality & exceptional interpersonal skills; also offering international experience, including volunteer service to non-profit & humanitarian organizations.
EDUCATION:
Aug 2005 – Present Bachelor of Fine Arts (Utah State University) Est. Grad: Dec 2009 Logan, UT
Major: Journalism & Communications (Emphasis: Public Relations, Corporate Marketing)
Minor: Sociology (Emphasis: Social Networking, Market Research, Technical Writing)
Computer Skills: Photoshop, Publisher, HTML, Microsoft Office
PROFESSIONAL DEVELOPMENT:
Mar 2004 – Present Utah State University Bookstore Logan, UT
Manager of Marketing & Displays
• Advance mission by fostering in-house marketing production and developing strategic advertising campaigns targeted at students, faculty and alumni;
• Develop creative art approaches, kiosk arrangement and marketing design to promote sales focused on seasonal themes and dynamic fashion trends;
• Support executive director by providing leadership & helping to manage junior staff.
Jun 2008 – Present Community Development Network Oxford, UK
International Programs Volunteer
• Conduct awareness-raising and fund-development campaigns on USU campus to bolster support for rural Himalayan literacy, health, and micro-enterprise initiatives;
• Participate in program research as part of a small team of CDN volunteers traveling through the United Kingdom and Spain in preparation for volunteer work overseas;
• Currently leading CDN Student Group at USU focused on dialogue about global issues (poverty, illiteracy, genocide), hosting events & student internships abroad.
Jan 2009 – Present Public Relations Research Course Logan, UT Research Assistant
• Liaise closely with professor and other team members to conduct research and to perform an industrial analysis to inform coordination of public relations conference;
• Participate in focus groups, dialogue circles, and awareness-raising activities to identify strategic means for designing and executing public relations campaigns.
May 2004 – Present Aviacode Incorporated SLC,UT Manager of Special Projects
• Initialized Graphic Design Department & developed corporate marketing strategies for increasing sales, improving PR & expanding business growth.
• Brainstormed & created of original marketing/advertising campaigns through professional design, creative illustration, photography, and catalog sheets.
May 2005 – Aug 2005 Nordstrom Incorporated SLC,UT Head Sales & Fashion Designer
• Monitored daily progress according to projected timetables; adjusted weekly and monthly project reports to correspond with dynamic workloads and current context.
• Responded to strict timeframes, fiscal deadlines & maintained strict code compliance.
ACCOMPLISHMENTS:
• Counselor, Academic Resource Center (Support students to develop academic skills)
• Advocate, Aggies for Africa Student Club
• Volunteer, SAVVI Student Club (Sexual Assault Anti-Violence Information Center)
• Talents: Piano (16 yrs), Flute (5 yrs), Organ (4 yrs), Snowboarding, Running, Tennis
COURSE WORK
JCOM 2310: Writing for Public Relations
-Insert SAAVI project/event plans
-Insert newsletter, brochure, press release, proposal letter
JCOM 3300: Strategic Research Methods in Public Relations
-Insert completed/published research findings
-Insert stats and form for completed survey
JCOM 2160: Introduction to Online Journalism
-Insert plain HTML resume
-Insert Photoshop One
-Insert Photoshop Two
JCOM 2300: Introduction to Public Relations
-Insert SWOT analysis and business proposal for NetFlix
JCOM 1130: Beginning Newswriting
-Insert two examples of news articles written in class
LINKS
Professional:
-Utah State University (http://www.usu.edu)
-Aviacode, Inc. (http://www.aviacode.com)
-Nordstrom (http://www.nordstrom.com
-Community Development Network (http://comdevnet.net)
Personal:
-Blog (www.amylj.blogspot.com)
-LinkedIn- (Soon to be created)
Tuesday, February 10, 2009
JCOM 2160: Reading Assignment #3
I do agree with Debra Bruno (the mother in the article) and the point she made that Facebook has certainly changed the way we connect with people. It has caused us to become less personal. I truly hate when I know who someone is just because we are Facebook friends- not because we took the same psychology class or because they helped me with a flat tire but because they searched on “Mike’s” list of friends and added me. It then in turn becomes awkward when you vaguely remember their face from the “friend confirmation” but you can’t put your finger on how or where you know them from, because in reality you don’t know them. Facebook profiles allow others to learn all about you in a very impersonal way. It is interesting because I have found myself reading profiles of acquaintances and afterwards subconsciously deciding if I wanted to strive to become better friends with them based off of their interests, political views, hometown, etc. I am not judgmental but I think that everyone does this without even realizing it. I have found that there are people who are constantly posting their life through pictures which in turn makes them seem to be fun and adventurous therefore, making others want to be involved with their adventures. I have found it so amazing that such a wide variety of people join the Facebook bandwagon. I have sat in the computer labs on campus for hours at a time while the person next to me spends that whole time staring at their friend’s wedding pictures.
I do have a wishy-washy opinion of Facebook because I realize some of these silly, time-wasting things, but then for some reason I continue to keep my Facebook profile active. There are both positive and negative aspects to Facebook.
Wednesday, January 28, 2009
JCOM 2160: Reading Assignment #2
Wednesday, January 14, 2009
Email Etiquette
Tuesday, December 2, 2008
Final Proposal Letter
555 East 1400 North
Logan, UT 84341
Dear Jared McDonald:
The Utah State University Sexual Assault and Anti-Violent Information (SAAVI) organization, proposes an opportunity to create a relationship with Lee’s Marketplace in assisting SAAVI to meet the needs and goals of troubled victims. We would like to hold a new event in the Logan Lee’s Marketplace in order to raise awareness and funds.
Your sponsorship will help students in need and bring recognition to Lee’s Marketplace as well as to the SAAVI program. The purpose of the USU SAAVI Office is to help create violence-free environments and healthy relationships at USU, and with your help we can better meet these goals.
We come to you for support because many students at USU shop at Lee’s and have a trust in your services. We would like to get USU students involved along with other community members. Your partnership will build and maintain relationships with the community and the SAAVI program.
While USU students are currently involved in the SAAVI program, we want to engage the rest of the community. One in four women are affected by sexual assault. By sponsoring this event not only will it help SAAVI achieve its goal, it will assist Lee’s Marketplace in maintaining community involvement. We feel your slogan, "You've Got a Friend at Lee's" meets the standard for our mission.
SAAVI has a history of uniting communities through a shared goal of preventing sexual violence and promoting healthy relationships. Through the assistance of the project director, Rachel Brighton, SAAVI and Lee’s Marketplace can successfully raise the funds needed to fully obtain its goals.
We would like to hold the new “Shop a Mile” event at Lee’s Marketplace. During the last week of January 50 percent of purchases made by any customer shopping in high heels will be donated to the SAAVI program.
We appreciate the support Lee’s Marketplace has given to the community and we look forward to an ongoing partnership.
Sincerely,
Amy Jensen
SAAVI Public Relations Representative
Amy.jensen@aggiemail.usu.edu
435-356-8989
Wednesday, October 22, 2008
Draft Position Paper
• According to statistics women in their 30’ and 40’s are --- times more likely to adapt a health regimen. This includes cutting out high-calorie foods. Women in this demographic want healthier choices because of decreasing metabolism. According to WebMD.com, women’s metabolism tends to decelerate by about 5 percent per decade after the age of 40.
• Jayne Petersen’s role will not only be to help develop menu options, but also to attract women of that demographic. Petersen is an adviser to Opal Whitcomb and is nationally recognized as a fitness specialist. Petersen has appeared on Whitcomb’s show, Opal Speaks, several times and has published a bestseller on health.
• It is important to keep the traditional Burger Planet menu while adding options that appeal to the health conscious demographic. By creating a more diverse menu women will have a convenient stop that provides healthier choices as well as Burger Planet’s infamous burger and fries.
We believe that by implementing the key point of this campaign Burger Planet will regain the demographic that has begun to diminish. With the return of these customer’s Burger Planet will see an increase in revenue.
Tuesday, October 21, 2008
Final Press Release 4
Oct. 20, 2008
CONTACT:
Aggies for Africa
President Jordan Olsen
435-512-6955
jo.olsen@aggiemail.usu.edu
A GLOBAL ORGANIZATION IN CACHE VALLEY
Aggies for Africa- Student’s fighting for a Cause
LOGAN, Utah- Aggies for Africa is a club at Utah State University. The club is run entirely by the student members. These local students are working to raise awareness about many of the conflicts currently taking place in Africa. The club is continually working on service projects to better the lives of many Africans from Uganda to Sudan. Club member Ashley Hall says, “Never underestimate you’re ability to make a difference in someone else’s life- no matter how great the distance is, there is always a way to serve.”
The club presidency traveled to Africa in June 2008 to serve and find more ways to influence the African people for good. The club is currently striving to install a micro-loan system in various countries. The micro-loan system will allow many villages to function and grow by relying on their own skills and abilities. The loan will allow local villagers the means to purchase the supplies necessary to practice their crafts for an income that will then allow them to repay the micro-loan and then function thoroughly off of their own profits.
The club meets twice a month on every other Thursday. To become more involved or get more information you may email Jo Olsen at jo.olsen@aggiemail.usu.edu.
Amy Jensen
Public Relations Specialist
565 S. 400 E.
Logan, UT 84321
789-989-8767
-END-
Tuesday, October 14, 2008
Final Media Pitch
143 S. Main Street
Salt Lake City, UT 84111
sgehrke@sltrib.com
Dear Mr. Gehrke:
I am a public relations representative from the Cache Valley Area Investors Association (CVAIA). Due to the current economic status that the United States is in I feel that this organization will be of special interest to you.
CVAIA is striving to teach people ways to become financially independent. The organization is helping people understand the difference between passive and active income. The organization wants to help people understand that it doesn’t matter how much you make, rich or poor, all are welcome to come learn. CVAIA provides a non-threatening environment for all who are interested to come and become educated.
The organization is on an open membership basis, which allows members to join for free. CVAIA educates through holding meetings twice a month on every other Thursday. The organization meets at the Logan Chamber of Commerce at 160 N. Main Street.
If you would like anymore information regarding the CVAIA and their purpose feel free to contact me through email at amy.jensen@aggiemail.usu.edu.
Thank you,
Amy Jensen
Media Relations Director
768 N. Main Street
Logan, UT 84321
cachevaia@gmail.com
www.cvaia.com
Thursday, October 9, 2008
Draft Media Pitch
I am a public relations representative and I just wanted to let you know about a local organization, the Cache Valley Area Investors Association (CVAIA), what they do. CVAIA is striving to teach people ways to become financial independent. The organization helps people to understand the difference between passive and active income.
CVAIA provides a non-threatening environment for all who are interested to come and become educated. The organization wants to help people understand that it doesn’t matter how much you make, rich or poor, all are welcome to come learn.
The organization is on an open membership basis, which allows members to join for free. CVAIA educates through holding meetings twice a month on every other Thursday. The organization meets at the Chamber of Commerce in Logan, Utah at 160 N. Main Street.
If you would like anymore information regarding the CVAIA and their purpose feel free to contact me though email at amy.jensen@aggiemail.usu.edu or through telephone at 435-876-9999.
Thank you,
Amy Jensen
Draft Press Release 4
Oct. 8, 2008
CONTACT:
Aggies for Africa
President Jordan Olsen
876 N. Main St.
Logan, UT 84321
555-555-3456
A GLOBAL ORGANIZATION IN CACHE VALLEY
Aggies for Africa- Student’s fighting for a Cause
LOGAN, Utah- Aggies for Africa is a club that functions purely out of Utah State University student’s time and dedication to a good cause. These local students are working to raise awareness about the many tragic things happening in Africa.
The club presidency traveled to Africa in June 2008 to serve and find more ways to influence the African people for good. The club is currently striving to install a micro-loan system in various countries. The micro-loan system will allow many villages to function and grow by relying on their own skills and abilities. The loan will allow local villagers the means to purchase the supplies necessary to practice their crafts for an income that will then allow them to repay the micro-loan and then function thoroughly off of their own profits.
Club member Ashley Hall says, “Never underestimate you’re ability to do good.”
The club meets twice a month on every other Thursday. To become involved you may email Craig Hansen at c.hansen@gmail.com.
Amy Jensen
Public Relations Specialist
565 S. 400 E.
Logan, UT 84321
789-989-8767
-END-
Tuesday, September 30, 2008
Final Press Release 3- Cause/Promotion
Sept. 23, 2008
CONTACT:
Cache Valley Area Investors Association
President Preston Parker
160 N. Main St.
Logan, UT 84321
cachevaia@gmail.com
www.cvaia.com
FINANCIAL INDEPENDENCE
Cache Valley Area Investors Association Provides a Way to Independence
LOGAN, Utah- The Cache Valley Area Investors Association (CVAIA) is a non-profit organization that is striving to help people obtain financial independence. CVAIA will help people to obtain financial independence through becoming educated about active and passive income. Preston Parker said, “This organization is not only for the wealthy and affluent, it is also for the less educated. Wealthy people have the same problems poor people do just with more zeros.” CVAIA is providing a free and rewarding opportunity to those looking to become more educated regardless of their current financial status.
CVAIA provides a way to learn how to love what you do and erase the financial pressure that comes with career selection. Preston Parker said, “One of the biggest cankers in the American society is people hating their jobs.” CVAIA provides a way to go above and beyond the reliance many people have on that eight-to-five job they dread. The goal of CVAIA is to help people get their passive income to surpass their expenses.
If a person were to actively apply the guidelines CVAIA teaches they could become financially independent for the rest of their lives within three years.
The CVAIA meets every other Thursday at the Cache Chamber of Commerce in Logan at 160 N. Main St., at 7:00 p.m. To be placed on an emailing list or to receive more information you may send an email to cachevaia@gmail.com.
Cache Valley Area Investors Association was founded by Preston Parker in July 2007. CVAIA is a non-profit organization based out of Logan, Utah. CVAIA is an open membership organization, providing free and rewarding information to all that are interested.
Amy Jensen
Media Relations Specialist
160 N. Main St.
Logan, UT 84321
435-465-1234
-END-
Tuesday, September 23, 2008
Draft Press Release #3- Cause Promotions
Sept. 23, 2008
CONTACT:
Cache Valley Area Investors Association
President Preston Parker
160 N. Main St.
Logan, UT 84321
cachevaia@gmail.com
www.cvaia.com
A WAY TO FINANCIAL INDEPENDENCE
Cache Valley Area Investors Association Provides a Way to Independence
LOGAN, Utah- The Cache Valley Area Investors Association (CVAIA) is a non-profit organization that is striving to help people obtain financial independence. CVAIA will help people to obtain financial independence through becoming educated about active and passive income.
Preston Parker said, “One of the biggest cankers in the American society is people hating their jobs.” CVAIA provides a way to go above and beyond the reliance many people have on that eight-to-five job they dread. The goal of CVAIA is to help people get their passive income to surpass their expenses.
If a person were to actively apply these lessons they could become financially independent for the rest of their lives within three years. “This organization is not only for the wealthy and affluent, it is also for the less educated. Wealthy people have the same problems poor people do just with more zeros.”
The CVAIA meets every other Thursday at the Cache Chamber of Commerce, 160 N. Main St., at 7:00 p.m. or you may email cachevaia@gmail.com to be placed on the emailing list.
Cache Valley Area Investors Association, a non-profit organization, started in July 2007. CVAIA was founded by Preston Parker.
Amy Jensen
Media Relations Specialist
-END-
Press Release 2- Image Building
Sept. 18, 2008
CONTACT:
Burger Planet
James E. Muellenbach III, CEO
123 Healthy Way
Gary, IN 46401
877-764-1234
jm@burgerplanet.net
burgerplanet.com
BURGER PLANET HIRES FITNESS EXPERT, JAYNE PETERSEN
Burger Planet- A Healthy Choice for Any Meal
GARY, INDIANA- Jayne Petersen is now a part of Burger Planet’s team for healthy eating and living. Burger Planet will soon be spotlighting Ms. Petersen at various locations around the country to help promote eating healthy and being active. Ms. Petersen said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Aside from the infamous burger and fries that Burger Planet offers they have many healthy menu options that. Burger Planet has added a variety of fruit packages, different ordering options, gourmet salads, and the Smiley Meal- which includes ankle weights, fruit packages, and a white meat chicken entrée. Ms. Petersen will be working with Burger Planet’s chefs to ensure that the new options are as healthy as possible. James E. Muellenbach III, CEO, said “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many.”
Ms. Petersen’s list of events will include the kick-off ceremony on May 12 in Times Square in New York City. During the month of June Ms. Petersen will be traveling to various Burger Planet locations to advise customers and inform them about the nutritional packets. Ms. Petersen will then make seven mall appearances to meet and help customers. The first mall appearance will be at the Mall of America in Minnesota.
Burger Planet was founded in 1934 by James E. Muellenbach I in Indianapolis, Indiana. Burger Planet is now headquartered in Gary, Indiana. Burger Planet has 8,921 franchises- covering every state of the United States and is currently serving in 17 different countries. Burger Planet is the leader in the Quick Service Restaurant Industry and has served over 52 billion customers.
Burger Planet
Amy Jensen
Media Relations Specialist
123 Healthy Way
Gary, IN 46401
877-764-3567
aj@burgerplanet.org
-END-
Thursday, September 18, 2008
Press Release 2 Draft- Image Building
Sept. 18, 2008
CONTACT:
Burger Planet
James E. Muellenbach III, CEO
123 Healthy Way
Gary, IN 46401
877-764-1234
jm@burgerplanet.net
burgerplanet.com
BURGER PLANET HIRES FITNESS EXPERT, JAYNE PETERSEN
Burger Planet- A Healthy Choice for Any Meal
GARY, INDIANA- Jayne Petersen is now a part of Burger Planet’s team for healthy eating and living. Jayne has recently worked with renowned television host, Opal Whitcomb. Burger Planet will soon be spotlighting Ms. Petersen at various locations around the country to help promote eating healthy and being active. Ms. Petersen said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Burger Planet has many healthy menu options. Burger Planet has added a variety of fruit packages, different ordering options, the Smiley Meal- which includes ankle weights, fruit packages, and a white meat chicken entrée, and many gourmet salad options. Jayne Petersen will be working with Burger Planet’s chefs to ensure that the new options are as healthy as possible. James E. Muellenbach III, CEO, said “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many.”
Burger Planet was founded in 1934 by James E. Muellenbach I in Indianapolis, Indiana. Burger Planet is now headquartered in Gary, Indiana. Burger Planet has 8,921 franchises- covering every state of the United States and is currently serving in 17 different countries. Burger Planet is the leader in the Quick Service Restaurant Industry and has served over 52 billion customers.
-END-
Thursday, September 11, 2008
Final Press Release 1: Announcement
Sept. 4, 2008
ABC Real Estate LLC
President Preston Parker
123 Creative Way Logan, UT 84341
REAL ESTATE TAKES A TURN IN LOGAN, UTAH
ABC Real Estate LLC: On the Search for Investors
LOGAN, UT—ABC Real Estate LLC has brought a fresh concept to the real estate industry in Cache Valley and is looking for investors. ABC exclusively uses the Equity-Holding Beneficiary Directed Land Trust Systems. The Land Trust System allows for ownership privacy because the title is under a Land Trust. The system also provides a way for the beneficiary to eliminate having their name on the document therefore they are not liable. The Land Trust System also provides a way to have multiple owners on one property. There are many benefits of the Land Trust System. ABC is now looking for investors to reap these benefits.
Preston Parker said, “ABC Real Estate is the only one of its kind in Cache Valley. We provide a way for investors to confidently place their money in the real estate market”. Home owners who use ABC’s services have an ownership mentality.
ABC Real Estate LLC was established in January of 2008 and is based out of Logan, Utah. ABC currently has five employees. ABC is a statewide company that is growing fast and looking to become nationwide in the future. ABC is committed to providing a confidential, trusted setting for dealing in the real estate market.
ABC Real Estate LLC
Amy Jensen
Media Relations Specialist
261 E. 500 S. Street, Logan UT 84321
-END-
Thursday, September 4, 2008
Press Release 1: Announcement
FOR IMMEDIATE RELEASE
Sept. 4, 2008
ABC Real Estate LLC
President Preston Parker
123 Creative Way Logan, UT 84341
REAL ESTATE TAKES A TURN IN LOGAN, UTAH
ABC Real Estate LLC: On the Search for Investors
LOGAN, UT—ABC Real Estate LLC has brought a fresh concept to the real estate industry in Cache Valley. ABC exclusively uses the Equity-Holding Land Trust Systems. Preston Parker said, “ABC Real Estate is the only one of its kind in Cache Valley. We provide a way for investors to confidently place their money in the real estate market”. Home owners who use ABC’s services have a ownership mentality.
ABC Real Estate LLC was established in January of 2008 and is based out of Logan, Utah. ABC currently has five employees. ABC is a statewide company that is growing fast and looking to become nationwide in the future.
ABC Real Estate LLC
Amy Jensen
Media Relations Specialist
261 E. 500 S. Street, Logan UT 84321
Tuesday, September 2, 2008
Business Letter to cousin
765 N. 2000 E.
Logan, UT 84321
Amy.jensen@aggiemail.usu.edu
Sept. 2, 2008
Ms. Melissa Hayes
278 S. Shari Circle
Las Vegas, NV 94356
Dear Melissa:
How are you and your family doing? I hope that all is going well. Thank you for vocalizing your interest in the public relations field. The following information will answer any questions or curiosities you may have about the opportunities this field presents.
Public relations is the “activity which evaluates public attitudes, identifies the organization’s policies and procedures with the public interest, identifies constituencies or audiences to be reached by the organization’s communications, and establishes channels of communication with these groups of people.”
A public relations professional is used as the mouthpiece between a company or organization and the public. The actual job description will vary with where you choose to work but the main idea is the same, public relations professionals are to communicate and represent things in the best way possible.
The opportunities are endless within the public relations field. This is a growing field and there is a big demand for professionals.
Please contact me if you have any other questions, I am more than happy to help. I am passionate about this field and would love to help you decide if it is the right thing for you.
Sincerely,
Amy Jensen

