JCOM 2160- Photoshop

JCOM 2160

JCOM 2160

Final Portfolio Storyboard

Portfolio for Amy Jensen

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My name is Amy Jensen. I am a hardworking student with an educational background in journalism and communication and an emphasis in public relations. I will graduate from Utah State University with my bachelor’s degree in December 2009. I have a keen interest in social networking and market research. I am a self-starter with an outgoing personality and interpersonal skills.

RESUME
PROFILE: Hardworking student with educational background in journalism and communications; keen interest in public relations, social networking, and market research; creative communicator with excellent writing skills; analytical decision maker with keen attention to timelines & quality outputs; self-starter with outgoing personality & exceptional interpersonal skills; also offering international experience, including volunteer service to non-profit & humanitarian organizations.
EDUCATION:
Aug 2005 – Present Bachelor of Fine Arts (Utah State University) Est. Grad: Dec 2009 Logan, UT
Major: Journalism & Communications (Emphasis: Public Relations, Corporate Marketing)
Minor: Sociology (Emphasis: Social Networking, Market Research, Technical Writing)
Computer Skills: Photoshop, Publisher, HTML, Microsoft Office
PROFESSIONAL DEVELOPMENT:
Mar 2004 – Present Utah State University Bookstore Logan, UT
Manager of Marketing & Displays
• Advance mission by fostering in-house marketing production and developing strategic advertising campaigns targeted at students, faculty and alumni;
• Develop creative art approaches, kiosk arrangement and marketing design to promote sales focused on seasonal themes and dynamic fashion trends;
• Support executive director by providing leadership & helping to manage junior staff.

Jun 2008 – Present Community Development Network Oxford, UK
International Programs Volunteer
• Conduct awareness-raising and fund-development campaigns on USU campus to bolster support for rural Himalayan literacy, health, and micro-enterprise initiatives;
• Participate in program research as part of a small team of CDN volunteers traveling through the United Kingdom and Spain in preparation for volunteer work overseas;
• Currently leading CDN Student Group at USU focused on dialogue about global issues (poverty, illiteracy, genocide), hosting events & student internships abroad.

Jan 2009 – Present Public Relations Research Course Logan, UT Research Assistant
• Liaise closely with professor and other team members to conduct research and to perform an industrial analysis to inform coordination of public relations conference;
• Participate in focus groups, dialogue circles, and awareness-raising activities to identify strategic means for designing and executing public relations campaigns.

May 2004 – Present Aviacode Incorporated SLC,UT Manager of Special Projects
• Initialized Graphic Design Department & developed corporate marketing strategies for increasing sales, improving PR & expanding business growth.
• Brainstormed & created of original marketing/advertising campaigns through professional design, creative illustration, photography, and catalog sheets.

May 2005 – Aug 2005 Nordstrom Incorporated SLC,UT Head Sales & Fashion Designer
• Monitored daily progress according to projected timetables; adjusted weekly and monthly project reports to correspond with dynamic workloads and current context.
• Responded to strict timeframes, fiscal deadlines & maintained strict code compliance.
ACCOMPLISHMENTS:
• Counselor, Academic Resource Center (Support students to develop academic skills)
• Advocate, Aggies for Africa Student Club
• Volunteer, SAVVI Student Club (Sexual Assault Anti-Violence Information Center)
• Talents: Piano (16 yrs), Flute (5 yrs), Organ (4 yrs), Snowboarding, Running, Tennis


COURSE WORK
JCOM 2310: Writing for Public Relations
-Insert SAAVI project/event plans
-Insert newsletter, brochure, press release, proposal letter
JCOM 3300: Strategic Research Methods in Public Relations
-Insert completed/published research findings
-Insert stats and form for completed survey
JCOM 2160: Introduction to Online Journalism
-Insert plain HTML resume
-Insert Photoshop One
-Insert Photoshop Two
JCOM 2300: Introduction to Public Relations
-Insert SWOT analysis and business proposal for NetFlix
JCOM 1130: Beginning Newswriting
-Insert two examples of news articles written in class

LINKS
Professional:
-Utah State University (http://www.usu.edu)
-Aviacode, Inc. (http://www.aviacode.com)
-Nordstrom (http://www.nordstrom.com
-Community Development Network (http://comdevnet.net)
Personal:
-Blog (www.amylj.blogspot.com)
-Facebook
-LinkedIn- (Soon to be created)

JCOM 2160: Reading Assignment #3

I found the comic strip quite funny. People are so cautious about stalkers/creepers having the ability to access personal information about them on the internet when really the vast majority just simplify that process for anyone that would be searching and post all of the details of their life on their Facebook profile. I have found that my skepticism about the whole online profile was quickly depleted after I saw just how many of my friends were on Facebook. (I thought if Chelsea, Ashley, Zach, etc. are all putting themselves out there then it must be ok.) With the way technology is expanding so rapidly it is essential to have the technological capabilities including a presence on the World Wide Web. Social networking has provided a fast and simple way for employers to seek potential employees with a click of the mouse. In turn, it has also simplified the process of getting noticed in the corporate world for those seeking employment.
I do agree with Debra Bruno (the mother in the article) and the point she made that Facebook has certainly changed the way we connect with people. It has caused us to become less personal. I truly hate when I know who someone is just because we are Facebook friends- not because we took the same psychology class or because they helped me with a flat tire but because they searched on “Mike’s” list of friends and added me. It then in turn becomes awkward when you vaguely remember their face from the “friend confirmation” but you can’t put your finger on how or where you know them from, because in reality you don’t know them. Facebook profiles allow others to learn all about you in a very impersonal way. It is interesting because I have found myself reading profiles of acquaintances and afterwards subconsciously deciding if I wanted to strive to become better friends with them based off of their interests, political views, hometown, etc. I am not judgmental but I think that everyone does this without even realizing it. I have found that there are people who are constantly posting their life through pictures which in turn makes them seem to be fun and adventurous therefore, making others want to be involved with their adventures. I have found it so amazing that such a wide variety of people join the Facebook bandwagon. I have sat in the computer labs on campus for hours at a time while the person next to me spends that whole time staring at their friend’s wedding pictures.
I do have a wishy-washy opinion of Facebook because I realize some of these silly, time-wasting things, but then for some reason I continue to keep my Facebook profile active. There are both positive and negative aspects to Facebook.

JCOM 2160: Reading Assignment #2

The article on network neutrality was news to me. I hadn’t yet heard anything about the possibility of service providers gaining the ability to charge search engines and other online sources to use their services. Although I think it will hinder technological advances and people’s freedom, I can understand where the service providers are coming from. For example, Google, Yahoo, Vonage, etc. have all developed into multi-billion dollar companies on an “unfettered Internet”. However, Alan Davidson made a point by saying, “If carriers are able to control what consumers do on the Internet, that threatens the model of Internet communications that has been wildly successful." (http://www.washingtonpost.com/wp-dyn/content/article/2006/01/21/AR2006012100094_pf.html) American citizens have also come to view the Internet as an open network where they have rights paralleling that of freedom of speech. Google’s Alan Davidson said that his biggest worry is not about having to pay service providers but, that these fees may prohibit any bright, new innovative ideas from becoming reality. Through reading an article on cnet.com I was also informed that Google keeps a record of every item anyone ever searches via their engine. I don’t have a problem with anyone knowing what I have searched on Google but it does seem unlawfully invasive. However, even though I don’t like the idea of some unknown person having the ability to track my searches I do see the perspective of the Justice Department. I am not opposed to this if it could help law officials find evidence in civil and criminal cases as it aided in the conviction of a North Carolina man when he searched the words- “neck, snap, break, hold”. Having access to Google’s search record provided supporting evidence that led to his conviction in a murder case. My biggest concern is that this could lead to a higher level of invasion- email surveillance, bank tracking, etc.

Email Etiquette

I think most everyone could benefit from a lesson on email etiquette. I certainly needed some of the tips that were pointed out on the site, www.emailreplies.com. I liked the tips on this site although they were quite brief on many of them and feel that most people would gain a lot more from a detailed explanation of the tips. For example, I liked the detail incorporated in the “Core Rules” on the site, www.albion.com/netiquette/corerules.html. Any corporation dealing with customers or business relations via email on a regular basis should certainly enforce an email policy. Having proper email etiquette can give individuals and corporations that extra edge to get ahead of the “crowd”. We live in a generation where people have become so lazy in respecting grammatical rules because of the ease of incorporating acronyms in their text messages and emails it would be beneficial to teach these “netiquette” skills at an early age in middle schools and high schools.