Currently Burger Planet is losing the demographic of women between the ages 30 to 40. Women in this category are becoming more health conscious. We propose that BP develop new options for our menu. In order to be thorough Jayne Petersen, fitness specialist, will become a part of the Burger Planet team.
• According to statistics women in their 30’ and 40’s are --- times more likely to adapt a health regimen. This includes cutting out high-calorie foods. Women in this demographic want healthier choices because of decreasing metabolism. According to WebMD.com, women’s metabolism tends to decelerate by about 5 percent per decade after the age of 40.
• Jayne Petersen’s role will not only be to help develop menu options, but also to attract women of that demographic. Petersen is an adviser to Opal Whitcomb and is nationally recognized as a fitness specialist. Petersen has appeared on Whitcomb’s show, Opal Speaks, several times and has published a bestseller on health.
• It is important to keep the traditional Burger Planet menu while adding options that appeal to the health conscious demographic. By creating a more diverse menu women will have a convenient stop that provides healthier choices as well as Burger Planet’s infamous burger and fries.
We believe that by implementing the key point of this campaign Burger Planet will regain the demographic that has begun to diminish. With the return of these customer’s Burger Planet will see an increase in revenue.
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9 comments:
Good job! I especailly liked how you bullet pointed your three points. It made it more clear to read. Maybe just make it a little longer for the final. Great work!
I really liked the length of your position. It's long enough it has information but short enough that it is not over bearing
I think you guys have a great introduction as well as conclusion. Your talking points are very clear and easy to read. With some more back up information I think this will be a great proposal paper.
Your talking points are focused. I would like to see a little more research to back up your points. For example, how do women celebrities change eating behaviors?
Also, remember you are going to have to convince your investors as well. How is this new line of products going to effect profits?
Well done. I am impressed. It is simple. I like the bullet points.
I don't think it is good to refer to Burger Planet's burger and fries as "infamous."
I thought it was good because it was obvious who you were targeting with a pitch as opposed to a press release!
I really like the conclusion! Your paper was easy to understand with the 3 bullet points. Great job!
Great Job!
Great job! You guys were able to get all of your points out and made it clear and easy to read. Great job!
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