Tuesday, September 23, 2008

Press Release 2- Image Building

FOR IMMEDIATE RELEASE
Sept. 18, 2008

CONTACT:
Burger Planet
James E. Muellenbach III, CEO
123 Healthy Way
Gary, IN 46401
877-764-1234
jm@burgerplanet.net
burgerplanet.com

BURGER PLANET HIRES FITNESS EXPERT, JAYNE PETERSEN
Burger Planet- A Healthy Choice for Any Meal

GARY, INDIANA- Jayne Petersen is now a part of Burger Planet’s team for healthy eating and living. Burger Planet will soon be spotlighting Ms. Petersen at various locations around the country to help promote eating healthy and being active. Ms. Petersen said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Aside from the infamous burger and fries that Burger Planet offers they have many healthy menu options that. Burger Planet has added a variety of fruit packages, different ordering options, gourmet salads, and the Smiley Meal- which includes ankle weights, fruit packages, and a white meat chicken entrĂ©e. Ms. Petersen will be working with Burger Planet’s chefs to ensure that the new options are as healthy as possible. James E. Muellenbach III, CEO, said “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many.”

Ms. Petersen’s list of events will include the kick-off ceremony on May 12 in Times Square in New York City. During the month of June Ms. Petersen will be traveling to various Burger Planet locations to advise customers and inform them about the nutritional packets. Ms. Petersen will then make seven mall appearances to meet and help customers. The first mall appearance will be at the Mall of America in Minnesota.

Burger Planet was founded in 1934 by James E. Muellenbach I in Indianapolis, Indiana. Burger Planet is now headquartered in Gary, Indiana. Burger Planet has 8,921 franchises- covering every state of the United States and is currently serving in 17 different countries. Burger Planet is the leader in the Quick Service Restaurant Industry and has served over 52 billion customers.

Burger Planet
Amy Jensen
Media Relations Specialist
123 Healthy Way
Gary, IN 46401
877-764-3567
aj@burgerplanet.org

-END-

1 comment:

Up Top with Ryan said...

you need a stronger lead. also, some grammar errors. Some of your sentenced are too long and have a little too much information that is not needed.