Tuesday, December 2, 2008
Final Proposal Letter
555 East 1400 North
Logan, UT 84341
Dear Jared McDonald:
The Utah State University Sexual Assault and Anti-Violent Information (SAAVI) organization, proposes an opportunity to create a relationship with Lee’s Marketplace in assisting SAAVI to meet the needs and goals of troubled victims. We would like to hold a new event in the Logan Lee’s Marketplace in order to raise awareness and funds.
Your sponsorship will help students in need and bring recognition to Lee’s Marketplace as well as to the SAAVI program. The purpose of the USU SAAVI Office is to help create violence-free environments and healthy relationships at USU, and with your help we can better meet these goals.
We come to you for support because many students at USU shop at Lee’s and have a trust in your services. We would like to get USU students involved along with other community members. Your partnership will build and maintain relationships with the community and the SAAVI program.
While USU students are currently involved in the SAAVI program, we want to engage the rest of the community. One in four women are affected by sexual assault. By sponsoring this event not only will it help SAAVI achieve its goal, it will assist Lee’s Marketplace in maintaining community involvement. We feel your slogan, "You've Got a Friend at Lee's" meets the standard for our mission.
SAAVI has a history of uniting communities through a shared goal of preventing sexual violence and promoting healthy relationships. Through the assistance of the project director, Rachel Brighton, SAAVI and Lee’s Marketplace can successfully raise the funds needed to fully obtain its goals.
We would like to hold the new “Shop a Mile” event at Lee’s Marketplace. During the last week of January 50 percent of purchases made by any customer shopping in high heels will be donated to the SAAVI program.
We appreciate the support Lee’s Marketplace has given to the community and we look forward to an ongoing partnership.
Sincerely,
Amy Jensen
SAAVI Public Relations Representative
Amy.jensen@aggiemail.usu.edu
435-356-8989
Wednesday, October 22, 2008
Draft Position Paper
• According to statistics women in their 30’ and 40’s are --- times more likely to adapt a health regimen. This includes cutting out high-calorie foods. Women in this demographic want healthier choices because of decreasing metabolism. According to WebMD.com, women’s metabolism tends to decelerate by about 5 percent per decade after the age of 40.
• Jayne Petersen’s role will not only be to help develop menu options, but also to attract women of that demographic. Petersen is an adviser to Opal Whitcomb and is nationally recognized as a fitness specialist. Petersen has appeared on Whitcomb’s show, Opal Speaks, several times and has published a bestseller on health.
• It is important to keep the traditional Burger Planet menu while adding options that appeal to the health conscious demographic. By creating a more diverse menu women will have a convenient stop that provides healthier choices as well as Burger Planet’s infamous burger and fries.
We believe that by implementing the key point of this campaign Burger Planet will regain the demographic that has begun to diminish. With the return of these customer’s Burger Planet will see an increase in revenue.
Tuesday, October 21, 2008
Final Press Release 4
Oct. 20, 2008
CONTACT:
Aggies for Africa
President Jordan Olsen
435-512-6955
jo.olsen@aggiemail.usu.edu
A GLOBAL ORGANIZATION IN CACHE VALLEY
Aggies for Africa- Student’s fighting for a Cause
LOGAN, Utah- Aggies for Africa is a club at Utah State University. The club is run entirely by the student members. These local students are working to raise awareness about many of the conflicts currently taking place in Africa. The club is continually working on service projects to better the lives of many Africans from Uganda to Sudan. Club member Ashley Hall says, “Never underestimate you’re ability to make a difference in someone else’s life- no matter how great the distance is, there is always a way to serve.”
The club presidency traveled to Africa in June 2008 to serve and find more ways to influence the African people for good. The club is currently striving to install a micro-loan system in various countries. The micro-loan system will allow many villages to function and grow by relying on their own skills and abilities. The loan will allow local villagers the means to purchase the supplies necessary to practice their crafts for an income that will then allow them to repay the micro-loan and then function thoroughly off of their own profits.
The club meets twice a month on every other Thursday. To become more involved or get more information you may email Jo Olsen at jo.olsen@aggiemail.usu.edu.
Amy Jensen
Public Relations Specialist
565 S. 400 E.
Logan, UT 84321
789-989-8767
-END-
Tuesday, October 14, 2008
Final Media Pitch
143 S. Main Street
Salt Lake City, UT 84111
sgehrke@sltrib.com
Dear Mr. Gehrke:
I am a public relations representative from the Cache Valley Area Investors Association (CVAIA). Due to the current economic status that the United States is in I feel that this organization will be of special interest to you.
CVAIA is striving to teach people ways to become financially independent. The organization is helping people understand the difference between passive and active income. The organization wants to help people understand that it doesn’t matter how much you make, rich or poor, all are welcome to come learn. CVAIA provides a non-threatening environment for all who are interested to come and become educated.
The organization is on an open membership basis, which allows members to join for free. CVAIA educates through holding meetings twice a month on every other Thursday. The organization meets at the Logan Chamber of Commerce at 160 N. Main Street.
If you would like anymore information regarding the CVAIA and their purpose feel free to contact me through email at amy.jensen@aggiemail.usu.edu.
Thank you,
Amy Jensen
Media Relations Director
768 N. Main Street
Logan, UT 84321
cachevaia@gmail.com
www.cvaia.com
Thursday, October 9, 2008
Draft Media Pitch
I am a public relations representative and I just wanted to let you know about a local organization, the Cache Valley Area Investors Association (CVAIA), what they do. CVAIA is striving to teach people ways to become financial independent. The organization helps people to understand the difference between passive and active income.
CVAIA provides a non-threatening environment for all who are interested to come and become educated. The organization wants to help people understand that it doesn’t matter how much you make, rich or poor, all are welcome to come learn.
The organization is on an open membership basis, which allows members to join for free. CVAIA educates through holding meetings twice a month on every other Thursday. The organization meets at the Chamber of Commerce in Logan, Utah at 160 N. Main Street.
If you would like anymore information regarding the CVAIA and their purpose feel free to contact me though email at amy.jensen@aggiemail.usu.edu or through telephone at 435-876-9999.
Thank you,
Amy Jensen
Draft Press Release 4
Oct. 8, 2008
CONTACT:
Aggies for Africa
President Jordan Olsen
876 N. Main St.
Logan, UT 84321
555-555-3456
A GLOBAL ORGANIZATION IN CACHE VALLEY
Aggies for Africa- Student’s fighting for a Cause
LOGAN, Utah- Aggies for Africa is a club that functions purely out of Utah State University student’s time and dedication to a good cause. These local students are working to raise awareness about the many tragic things happening in Africa.
The club presidency traveled to Africa in June 2008 to serve and find more ways to influence the African people for good. The club is currently striving to install a micro-loan system in various countries. The micro-loan system will allow many villages to function and grow by relying on their own skills and abilities. The loan will allow local villagers the means to purchase the supplies necessary to practice their crafts for an income that will then allow them to repay the micro-loan and then function thoroughly off of their own profits.
Club member Ashley Hall says, “Never underestimate you’re ability to do good.”
The club meets twice a month on every other Thursday. To become involved you may email Craig Hansen at c.hansen@gmail.com.
Amy Jensen
Public Relations Specialist
565 S. 400 E.
Logan, UT 84321
789-989-8767
-END-
Tuesday, September 30, 2008
Final Press Release 3- Cause/Promotion
Sept. 23, 2008
CONTACT:
Cache Valley Area Investors Association
President Preston Parker
160 N. Main St.
Logan, UT 84321
cachevaia@gmail.com
www.cvaia.com
FINANCIAL INDEPENDENCE
Cache Valley Area Investors Association Provides a Way to Independence
LOGAN, Utah- The Cache Valley Area Investors Association (CVAIA) is a non-profit organization that is striving to help people obtain financial independence. CVAIA will help people to obtain financial independence through becoming educated about active and passive income. Preston Parker said, “This organization is not only for the wealthy and affluent, it is also for the less educated. Wealthy people have the same problems poor people do just with more zeros.” CVAIA is providing a free and rewarding opportunity to those looking to become more educated regardless of their current financial status.
CVAIA provides a way to learn how to love what you do and erase the financial pressure that comes with career selection. Preston Parker said, “One of the biggest cankers in the American society is people hating their jobs.” CVAIA provides a way to go above and beyond the reliance many people have on that eight-to-five job they dread. The goal of CVAIA is to help people get their passive income to surpass their expenses.
If a person were to actively apply the guidelines CVAIA teaches they could become financially independent for the rest of their lives within three years.
The CVAIA meets every other Thursday at the Cache Chamber of Commerce in Logan at 160 N. Main St., at 7:00 p.m. To be placed on an emailing list or to receive more information you may send an email to cachevaia@gmail.com.
Cache Valley Area Investors Association was founded by Preston Parker in July 2007. CVAIA is a non-profit organization based out of Logan, Utah. CVAIA is an open membership organization, providing free and rewarding information to all that are interested.
Amy Jensen
Media Relations Specialist
160 N. Main St.
Logan, UT 84321
435-465-1234
-END-
Tuesday, September 23, 2008
Draft Press Release #3- Cause Promotions
Sept. 23, 2008
CONTACT:
Cache Valley Area Investors Association
President Preston Parker
160 N. Main St.
Logan, UT 84321
cachevaia@gmail.com
www.cvaia.com
A WAY TO FINANCIAL INDEPENDENCE
Cache Valley Area Investors Association Provides a Way to Independence
LOGAN, Utah- The Cache Valley Area Investors Association (CVAIA) is a non-profit organization that is striving to help people obtain financial independence. CVAIA will help people to obtain financial independence through becoming educated about active and passive income.
Preston Parker said, “One of the biggest cankers in the American society is people hating their jobs.” CVAIA provides a way to go above and beyond the reliance many people have on that eight-to-five job they dread. The goal of CVAIA is to help people get their passive income to surpass their expenses.
If a person were to actively apply these lessons they could become financially independent for the rest of their lives within three years. “This organization is not only for the wealthy and affluent, it is also for the less educated. Wealthy people have the same problems poor people do just with more zeros.”
The CVAIA meets every other Thursday at the Cache Chamber of Commerce, 160 N. Main St., at 7:00 p.m. or you may email cachevaia@gmail.com to be placed on the emailing list.
Cache Valley Area Investors Association, a non-profit organization, started in July 2007. CVAIA was founded by Preston Parker.
Amy Jensen
Media Relations Specialist
-END-
Press Release 2- Image Building
Sept. 18, 2008
CONTACT:
Burger Planet
James E. Muellenbach III, CEO
123 Healthy Way
Gary, IN 46401
877-764-1234
jm@burgerplanet.net
burgerplanet.com
BURGER PLANET HIRES FITNESS EXPERT, JAYNE PETERSEN
Burger Planet- A Healthy Choice for Any Meal
GARY, INDIANA- Jayne Petersen is now a part of Burger Planet’s team for healthy eating and living. Burger Planet will soon be spotlighting Ms. Petersen at various locations around the country to help promote eating healthy and being active. Ms. Petersen said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Aside from the infamous burger and fries that Burger Planet offers they have many healthy menu options that. Burger Planet has added a variety of fruit packages, different ordering options, gourmet salads, and the Smiley Meal- which includes ankle weights, fruit packages, and a white meat chicken entrée. Ms. Petersen will be working with Burger Planet’s chefs to ensure that the new options are as healthy as possible. James E. Muellenbach III, CEO, said “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many.”
Ms. Petersen’s list of events will include the kick-off ceremony on May 12 in Times Square in New York City. During the month of June Ms. Petersen will be traveling to various Burger Planet locations to advise customers and inform them about the nutritional packets. Ms. Petersen will then make seven mall appearances to meet and help customers. The first mall appearance will be at the Mall of America in Minnesota.
Burger Planet was founded in 1934 by James E. Muellenbach I in Indianapolis, Indiana. Burger Planet is now headquartered in Gary, Indiana. Burger Planet has 8,921 franchises- covering every state of the United States and is currently serving in 17 different countries. Burger Planet is the leader in the Quick Service Restaurant Industry and has served over 52 billion customers.
Burger Planet
Amy Jensen
Media Relations Specialist
123 Healthy Way
Gary, IN 46401
877-764-3567
aj@burgerplanet.org
-END-
Thursday, September 18, 2008
Press Release 2 Draft- Image Building
Sept. 18, 2008
CONTACT:
Burger Planet
James E. Muellenbach III, CEO
123 Healthy Way
Gary, IN 46401
877-764-1234
jm@burgerplanet.net
burgerplanet.com
BURGER PLANET HIRES FITNESS EXPERT, JAYNE PETERSEN
Burger Planet- A Healthy Choice for Any Meal
GARY, INDIANA- Jayne Petersen is now a part of Burger Planet’s team for healthy eating and living. Jayne has recently worked with renowned television host, Opal Whitcomb. Burger Planet will soon be spotlighting Ms. Petersen at various locations around the country to help promote eating healthy and being active. Ms. Petersen said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Burger Planet has many healthy menu options. Burger Planet has added a variety of fruit packages, different ordering options, the Smiley Meal- which includes ankle weights, fruit packages, and a white meat chicken entrée, and many gourmet salad options. Jayne Petersen will be working with Burger Planet’s chefs to ensure that the new options are as healthy as possible. James E. Muellenbach III, CEO, said “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many.”
Burger Planet was founded in 1934 by James E. Muellenbach I in Indianapolis, Indiana. Burger Planet is now headquartered in Gary, Indiana. Burger Planet has 8,921 franchises- covering every state of the United States and is currently serving in 17 different countries. Burger Planet is the leader in the Quick Service Restaurant Industry and has served over 52 billion customers.
-END-
Thursday, September 11, 2008
Final Press Release 1: Announcement
Sept. 4, 2008
ABC Real Estate LLC
President Preston Parker
123 Creative Way Logan, UT 84341
REAL ESTATE TAKES A TURN IN LOGAN, UTAH
ABC Real Estate LLC: On the Search for Investors
LOGAN, UT—ABC Real Estate LLC has brought a fresh concept to the real estate industry in Cache Valley and is looking for investors. ABC exclusively uses the Equity-Holding Beneficiary Directed Land Trust Systems. The Land Trust System allows for ownership privacy because the title is under a Land Trust. The system also provides a way for the beneficiary to eliminate having their name on the document therefore they are not liable. The Land Trust System also provides a way to have multiple owners on one property. There are many benefits of the Land Trust System. ABC is now looking for investors to reap these benefits.
Preston Parker said, “ABC Real Estate is the only one of its kind in Cache Valley. We provide a way for investors to confidently place their money in the real estate market”. Home owners who use ABC’s services have an ownership mentality.
ABC Real Estate LLC was established in January of 2008 and is based out of Logan, Utah. ABC currently has five employees. ABC is a statewide company that is growing fast and looking to become nationwide in the future. ABC is committed to providing a confidential, trusted setting for dealing in the real estate market.
ABC Real Estate LLC
Amy Jensen
Media Relations Specialist
261 E. 500 S. Street, Logan UT 84321
-END-
Thursday, September 4, 2008
Press Release 1: Announcement
FOR IMMEDIATE RELEASE
Sept. 4, 2008
ABC Real Estate LLC
President Preston Parker
123 Creative Way Logan, UT 84341
REAL ESTATE TAKES A TURN IN LOGAN, UTAH
ABC Real Estate LLC: On the Search for Investors
LOGAN, UT—ABC Real Estate LLC has brought a fresh concept to the real estate industry in Cache Valley. ABC exclusively uses the Equity-Holding Land Trust Systems. Preston Parker said, “ABC Real Estate is the only one of its kind in Cache Valley. We provide a way for investors to confidently place their money in the real estate market”. Home owners who use ABC’s services have a ownership mentality.
ABC Real Estate LLC was established in January of 2008 and is based out of Logan, Utah. ABC currently has five employees. ABC is a statewide company that is growing fast and looking to become nationwide in the future.
ABC Real Estate LLC
Amy Jensen
Media Relations Specialist
261 E. 500 S. Street, Logan UT 84321
Tuesday, September 2, 2008
Business Letter to cousin
765 N. 2000 E.
Logan, UT 84321
Amy.jensen@aggiemail.usu.edu
Sept. 2, 2008
Ms. Melissa Hayes
278 S. Shari Circle
Las Vegas, NV 94356
Dear Melissa:
How are you and your family doing? I hope that all is going well. Thank you for vocalizing your interest in the public relations field. The following information will answer any questions or curiosities you may have about the opportunities this field presents.
Public relations is the “activity which evaluates public attitudes, identifies the organization’s policies and procedures with the public interest, identifies constituencies or audiences to be reached by the organization’s communications, and establishes channels of communication with these groups of people.”
A public relations professional is used as the mouthpiece between a company or organization and the public. The actual job description will vary with where you choose to work but the main idea is the same, public relations professionals are to communicate and represent things in the best way possible.
The opportunities are endless within the public relations field. This is a growing field and there is a big demand for professionals.
Please contact me if you have any other questions, I am more than happy to help. I am passionate about this field and would love to help you decide if it is the right thing for you.
Sincerely,
Amy Jensen
Thursday, April 17, 2008
Practice News Story 11: Accident
Posted: 11:00 p.m.
Tragic Accident Kills Four from Utah State University
TREMONTON, Utah-
A van carrying eleven people from Utah State University, one instructor and 10 students, crashed on Thursday around 4:00 p.m. Four of the passengers are pronounced dead. The van was on route to Tremonton traveling eastbound on Interstate 84. Kyle Holden, from Green Line Implements, was following the van on the field trip. Holden was passing the van in the fast lane when he looked back and saw that the driver’s side rear tire blew out. The driver of the van, Evan Parker, then lost control of the vehicle and drove off of the road then rolled several times. Holden said that Parker did all that he could to keep control of the vehicle by not applying the breaks after the tire blew. Holden said that he had his cruise control set at about 79 mph when he passed the van.
Lieutenant Jason Jensen was the first to arrive at the scene. Jensen said, “Within my 15 years of experience here on the force this is by far the worst accident I have ever seen. It will really have a big effect on the community. With this many involved it really is a tragedy. This is something that will effect people for years.”
Noel Cockett, Dean of the College of Agriculture, said that the time and location for memorial services will be released tomorrow. Utah State University has canceled all of the activities planned for Agriculture Week.
Thursday, April 10, 2008
Extra Credit Practice News Story 10: Investigative
Turner to join the Bill and Melinda Gates Foundation
LOGAN, Utah-
Ted Turner was seen exiting a private jet with Bill and Melinda Gates on Wednesday. The trio was on their way to meet with an African Mayor, Malik Ok. The Bill and Melinda Gates foundation has joined its forces with Ted Turner and Warren Buffett. Turner is more actively involved than Buffett. Bill Gates commented on the new addition to his team, “it’s more efficient for him (Ted) to work with us.”
The foundation is working with the World Health Organization to teach African’s basic and complex health information in an effort to put an end to the disease that is so prevalent. This education will range from simple sanitation concepts to knowledge about small pox, measles, and AIDS/HIV. The goal of the foundation is to not only provide the tools and supplies necessary to improve their quality of life but to also give them the education and skills needed to succeed without the constant aid from America. Malik Ok said, “There is a lot of disease everywhere. I like their philosophy of educating and providing the supplies.”
Bill Gates said that they are working where they can do the most good. There will be more details released on their plans at a later press conference.
Practice News Story 10: Investigative
Posted: April 10, 2008
Ted Turner joins the Bill and Melinda Gates Foundation
An unusual group is now working together on a philanthropic endeavor together. The usually-solo Ted Turner is now working with the Bill and Melinda Gates Foundation, they were spotted getting off a private jet on Wednesday to meet with a local African Mayor, Malik Ok. The foundation is working with the World Health Organization to educate Africans on common sanitary knowledge and advanced medical care to help put an end to measles, small pox, HIV, AIDS, and other prevalent diseases. Malik Ok said, “There is a lot of disease everywhere. I like their philosophy of educating and providing the supplies.”
The goal of the foundation is to not only provide the tools and supplies necessary to improve their lifestyle but to also give them the education and skills needed to succeed without the constant aid from
Thursday, April 3, 2008
Practice News Story #9: Sports
Posted: April 4, 2008, 10:56 p.m.
C. J. Miles was back and on fire for the Utah Jazz. Miles scored 30 points, which was his career high. Miles aided in the victory over the San Antonio Spurs to end the night with a win of 106-99.
The Utah Jazz not only had Miles back off of the bench but they also had a great return from Mehmet Okur who has been out with the flu. The Utah Jazz broke a record for scoring 16 3-pointers. Carlos Boozer had 12 rebounds and scored 26 points, which boosted their ability to win. Miles said, “Deron Williams helped me get a lot of good open shots. He can run the plays and get things open for us.”
Jerry Sloan said, “This was a close game right down to the last minute. I am proud of my guys.”
Thursday, March 20, 2008
Practice News Story #8- Business
San Jose, California
Thursday- Google Inc. released their proposition to make a hostile takeover bid on Time Warner Inc. The financial outline involved in this takeover is $35 billion in cash will be given to the stock holders, $10 billion will be spent directly on stock, and $5 billion will be given to Time Warner to pay for an assumed debt.
This acquisition has been a great venture for Google but on the other hand Yahoo Inc. and Microsoft Inc. are quite discontented at the news of this takeover bid. Both Yahoo and Microsoft had hopes of purchasing Time Warner.
Chief Executive Officer Eric Schmidt said, “ Google strikes while the iron is hot, and the iron is hot right now in the media industry. This is the correct move at the correct time for Google.”
Thursday, March 6, 2008
Practice News Story #7: Speech
Gettysburg, Penn.
On Nov. 19, 1863, President Abraham Lincoln met on the battlefield at Gettysburg to dedicate the land to those who so bravely fought for our freedom. Lincoln made this monumental event an opportunity not only to dedicate the grounds of a cemetery, but also to consecrate the living in the struggle to ensure that the "government of the people, by the people, for the people, shall not perish from the earth.” Lincoln gave the challenge and opportunity for everyone to make a difference, he said, “It is for us, the living, rather, to be dedicated to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us here to be dedicated to the great task remaining before us… that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion; that we here highly resolve that these dead shall not have died in vain.” The crowd went wild after hearing these motivating words. Lincoln spoke with a desire to not only to pay respect and gratitude to those who have died for the cause of freedom but to ensure that we continue to work in that struggle.
Thursday, February 28, 2008
Practice News Story 6: Press Release
Feb. 28, 2008
ClearPoint a Better Way to Be Informed
LOGAN, Utah-
President Mary Ann Parlin
maryann.parlin@clearpointinstruction.com
Company web-site: www.ClearPointInstruction.com
Phone: 435-760-2084
ClearPoint Instruction LLC is now working with local hospitals and clinics to spread the wealth of information to the healthcare consumers. ClearPoint has established healthcare providers with a way to inform patients in an understandable, comfortable way. ClearPoint currently has multiple pamphlets and videos covering information ranging from meniscus scope surgeries to pregnancy. These pamphlets and videos provide patients with a way to ensure that they know everything that is going to be done in a procedure.
ClearPoint has found through research that the results of being educated about procedures before going through with them is essential to having the most positive experience for both patients and doctors. The Vice President of ClearPoint, Preston Parker, said, “We are building a way to give patients the most positive experience they could possibly have, and that is through education. The patients that are well-informed prior to their procedure have a faster recovery time, better relationship with the medical staff, and are happier patients.” When a patient leaves the hospital with a good attitude and having had a positive experience they are more likely to refer others to that clinic or hospital therefore benefiting the health care providers as well.
ClearPoint was founded in January 2006. ClearPoint Instruction specializes in the design and development of instructional products and patient education services for healthcare organizations. Our products and services can help your organization meet the national patient safety goals and accreditation standards set by the Joint Commission on Accreditation of Healthcare Organizations (JCAHO).
Media Contact:
Amy Jensen, public relations manager
Email: Amy.jensen@aggiemail.usu.edu
Phone: 801-889-8888
-END-
Monday, February 25, 2008
JCOM 2300- Assignment #2
Ken Mingis reported on the new MacBook Air for Computerworld, he covers a lot of details that were left out of the Apple Press Release. Ken experimented with a lot of comparisons between his MacBook Pro and the MacBook Air. Some of the things that were discussed in this article were first the shocking fact that this new technology doesn’t even have an optical drive. There is no way to pop a CD into your Mac just to upload it to your iTunes library. Without an optical drive how are you supposed to upload the software necessary to run your MacBook Air? Apple realized the need for this so they sale an additional product, it is the SuperDrive which goes for about $99. This not only costs more money but will add a little weight and number of items to carry along with your MacBook Air. In place of the necessary optical drive Apple has a remote disk in the MacBook Air which enables wireless access to another computer’s optical drive where you can upload or install any software or information you need on another computer and then wirelessly send it to your MacBook Air. This is a new way of installing but really is it that convenient?
For $300 you can purchase a slightly faster processor, 1.8 GHz, or for $999 you can get a 64 GB solid-state drive (SSD) but this will result in 16 GB less memory. Apple has said that the only advantage to the SSD is that there are no moving part’s which provides a more durable product with more longevity. The perceived speed of the Air will be about the same regardless of what drive you get. This is quite interesting that Mingis has pointed out that you have to spend an additional thousand dollars to get a durable machine. Most consumers should expect to receive a durable item for $1,799.
The MacBook Air is actually even slightly slower in many applications compared to the MacBook Pro; the boot up took about 40 seconds longer and the opening of Photoshop CS took about 32 seconds longer. Mingis made the same point as was in the Press Release from Apple that they intentionally used the keyboard backlighting which enables typing in all situations. This article also discussed the pronounced 5-hour battery life which in fact was a little over 4 hours for Mingis who was running iTunes radio, and a few other applications which affected the battery life.
According to Computer World the MacBook Air is pretty much just a glitzy accessory to the pc or laptop that really does everything you need. This was certainly a dominantly negative report on the Macbook Air. There were a few points made that were positive but overall it was a lot of comparing and testing and almost always coming out on bottom compared to the MacBook Pro. I found it interesting that Mingis compared the Air to another Apple product the MacBook Pro, I would have liked to see it compared to a different product line.
Source: http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9062959&pageNumber=1
Oohs and Ahhs for the MacBook Air
The MacBook Air was unveiled at an expo in San Francisco and received a pleasing “Bravo” for the new technology according to Wired. The MacBook Air was pulled out from a standard manila office envelope. Steve Jobs, Apple’s CEO, reported that “the display is gorgeous.” When the Air is closed it has an unusual wedge profile that tapers to a point less than two-tenths of an inch near the front latch. Even the thickest part on the Air is thinner than the thinnest part on competing sub-notebooks in the market. The Core 2 Duo chip even had to be specially shrunk so that it could fit in the laptop.
Jobs reported to Wired that Apple is moving all of its products to eco-friendlier materials. The Air has a mercury-free LCD display, arsenic-free glass, and is made primarily from 100% post-consumer recycled material. Not only are the machines themselves more friendly to the environment but the packaging itself uses 56% less material.
There are many new upgrades to the Air. It has a built-in iSight camera, five hours of battery life, and the new ability to flip through web pages or pictures as you would on the iPhone or iPod Touch.
This article failed to go into much detail on the missing optical drive in the Air but emphasized the upcoming ability to rent any DVD from the iTunes library. This article certainly reported on the MacBook Air in a positive way handling topics that could turn negative in the positive.
Source: http://www.wired.com/gadgets/mac/news/2008/01/macworld_products
Apple Introduces the World’s Thinnest Notebook- MacBook Air
I did my research using the search engine Google. I also searched directly on Apple’s website. This press release covered every detail pertaining to the MacBook Air, even some of the things that could be viewed as downfalls to the new product. The Press Release covered the missing optical drive in a very positive, carefree way. There is no need to have an optical drive in the Air when you can have access to any movie you could ever want through renting it on iTunes. This was interesting to see the way Apple covered this in their Press Release because really it is just furthering their profits by forcing consumers to purchase from their iTunes store. There is also a simple solution to installing software- just wirelessly access it from another device. This was quite a clever profit-boosting tactic Apple has established.
Both of the articles that were written paralleling the Press Release that Apple released on Jan. 15, 2008. Wired.com was the closest to the news release. Not only was Steve Jobs the one making the comments but it also used direct quotes from the Press Release. Wired also released their article on the same day that Apple released the Press Release. Both articles contained the same detailed information that was contained in the Press Release. The tone of the articles was really quite different; Wired reported the release in a very positive way whereas Computer World reported it in a critical, negative way. In the Computer World article it still ended with the conclusion that the MacBook Air is a neat, new technology regardless of the fact that it really didn’t win in every comparison Ken Mingis put it through. Not only did it end with the resounding note that it is an amazing laptop it was also compared to another Apple product, the MacBook Pro, this doesn’t really harm the company in any way because they will still keep their customers within their product consumption. Both articles were a target of the press release. The sources delivered information that Apple wanted it’s consumers to hear.
Apple did a great job of writing and releasing a detailed Press Release that helped provide information writers could use to inform the public on.
Source: http://www.apple.com/pr/library/2008/01/15mbair.html
Friday, February 15, 2008
Practice News Story #5- Obituary
Oprah Winfrey Dies in Crowd of Excited Fans
CHICAGO-
Oprah Winfrey, 54, died on Thursday Feb. 14, 2008. Oprah was leaving Harpo Studios around 3:30 p.m. after filming an episode of the Oprah Winfrey Show to drive home when a crowd of excited fans surrounded her and mauled her to death. Oprah was born in Kosciusko, Mississippi, on Jan. 29, 1954 to Vernita Lee and Vernon Winfrey.
Oprah Winfrey was one of the most respected and admired public figures. Oprah created an unparalleled connection with people around the world. Oprah not only entertained but she enlightened and uplifted millions. Oprah was a motivation to all- she encouraged people to use their lives to make a difference in the lives of others. Oprah lived everyday to the fullest, she was always striving to help someone else in need. Oprah was a genuine, caring, gifted woman.
Oprah believed that education was the door to freedom. She established the Oprah Winfrey Foundation which has awarded hundreds of grants to organizations that support the education and empowerment of women, children and families in the United States and around the world. Oprah received innumerous honors and awards recognizing her extraordinary achievements and contributions. Oprah’s awards range from the 2007 Humanitarian Award from the Elie Wiesel Foundation for Humanity to the National Freedom Award in 2005. Oprah has been named on Time magazine’s Top 100 Most Influential People for the past four years. Oprah created the “Oprah Bill” that was signed into law by Bill Clinton in 1993, this bill established a national database of convicted child abusers.
Oprah is survived by her partner and friend Stedman Graham; friend Gayle King; two Cocker Spaniels, Sophie and Solomon; two Golden Retrievers, Luke and Layla. Oprah is preceded in death by her mother, Vernita Lee; father, Vernon Winfrey; and her grandmother, Hattie Mae Presley.
“The big secret in life is that there is no big secret. Whatever your goal, you can get there if you’re willing to work.” Oprah exemplified this in her own life. She was a hard worker and achieved so much because she was self-determined and dedicated to accomplish her goals. Her legacy will live on forever.
A viewing will be held on Tuesday Feb. 19 from 11 a.m. to 9 p.m. The funeral services will be held on Wednesday Feb. 20 at the McCormick Place in Chicago, Illionois. Friends and family have asked that in lieu of flowers please make contributions to the Oprah Winfrey Foundation.
Thursday, February 7, 2008
Practice News Story #4- suspects
LDS Meeting House Burglary Finds Suspects
LOGAN, Utah-
Last Thursday, January 31, a meeting- house for the Church of Jesus Christ of Latter-day Saints was burglarized. Sheriff Deputy Geoffrey Hastey arrested two individuals that are suspects of the crime. One of the suspects is 35 year-old Jim Michaels. The other suspect is a 15-year old juvenile and they are not yet releasing that name. District Attorney, Noel Mayfield stated that "Michaels is facing six months to one year for the burglary". Noel also stated, "I am going to seek for the maximum rule under the law because they have past records."
Defense Attorney for Michaels, Robbie Cochran doesn’t believe that there was sufficient evidence for the case. Cochran stated that they can establish where Michaels was the night of the crime. The trial date for Jim Michaels will take place on March 25, 2008 under the ruling of Judge Alan Mayfield, no relation to Noel Mayfield.
Introduction to Public Relations- Assignment #1
I have the desire to put myself in a public relations position that enables me to work within an organization that focuses primarily with humanitarian objectives. My goal is to obtain a job working for the Academy for Educational Development (AED). This is a non-profit organization that works within all 50 states in the U.S. and more than 150 countries. AED has over 250 ongoing programs that are striving to improve education, health, civil society, and economic development. My personal career goals parallel exactly what AED’s mission statement is- to make a positive difference in people’s lives by working in partnership to create and implement innovative solutions to critical social and economic problems.
The Bureau of Labor Statistics (BLS) declared that keen competition likely will continue for entry-level public relations jobs, as the number of qualified applicants is expected to exceed the number of job openings. Many people are attracted to this profession because of the high profile nature of the work. Opportunities should be best for college graduates who combine a degree in journalism, public relations, advertising, or another communications-related field with a public relations internship or other related work experience. The Bureau of Labor Statistics states that employment of public relations specialists is expected to grow faster than average for all occupations through 2014. The need for good public relations in an increasingly competitive business environment should spur demand for public relations specialists in organizations of all types and sizes. The value of a company is measured not just by its balance sheet, but also by the strength of its relationships with those more emphasis will be placed on improving the image of the client, as well as on building public confidence. According to O-Net Online the median salary for this career is $47,300 on a national level.
With the world continually changing and growing there is a high demand for humanitarian focused organizations. America is an over-all wealthy country that has the means to be involved in this type of work. Non-profit organizations have a huge need for public relations representatives. AED is always working with people- whether it is people of another country that need their help or the officials in that country that provide the connection to deliver their services. I am ready to work and learn all that is needed to be successful in this field.
INPUT OBJECTIVES:
Before I graduate in December of 2009 I will get the opportunity to work in an internship.
I will intern with Julie Hollist in Logan, Utah. Julie Hollist is the director of the Cache Valley Visitors Bureau, which is a non-profit organization. I would like to get a greater understanding of what the public relations work is like in a non-profit organization.
I will travel abroad and work in an orphanage to understand what some of the settings within AED may include.
I believe that the best way to understand something is by actively participating in it. The only way to truly know that my real desire is to work in an organization like AED is by experiencing something similar to it. I have always wanted to work not only abroad but with people in situations where help is needed. This will be a wonderful opportunity to open my eyes and prepare for my career.
While working to obtain my bachelors degree in Public Relations at Utah State University I will be involved with many groups on campus but especially one in particular, “Aggies for Africa”.
“Aggies for Africa” is a student-based club that is working to create awareness on the Darfur conflict. I will work with the other club members to plan events and raise funds to aid in the micro-loan system they are going to install there.
OUTPUT OBJECTIVES:
I will travel with “Aggies for Africa” to Kenya.
While traveling in Africa I will establish relationships with five different people. I will create a strong relationship with these people so that I can later connect with them when I am working in my career.
I will apply for 20 career positions.
After I apply for these positions I will get 14 interviews. After participating in 14 interviews I will be given three different job offers.
Within two years of graduation I will be working with a non-profit organization.
I will idealistically be working for the Academy of Educational Development. In this career I will get the opportunity to use and expand my skills to not only benefit my employer but the world as a whole.
Talking Points
MOTIVATED
· I have discovered that anything I set my mind to I can and will accomplish it.
· I am a self-driven person that enjoys working for the things I desire.
· I currently work at Utah State University’s Book Store. This job provides many opportunities to exemplify my motivation. I always strive to find the best way to accomplish any task.
HONEST
· I value honesty more than any other characteristic. I believe that without it any other quality a person may have is quickly diminished.
· I feel that it is essential to have integrity
· When I worked at Brass Plum, in the department store Nordstrom, the employees had to pay for their daily parking. With each purchase customers can receive parking validations but employees are never allowed to take them even when they are purchasing something. This could have been a very easy setting to save some money on parking and take the validations. But this was not worth losing that trust and credibility I had with my employer. It is never worth it to be dishonest. Dishonesty is one of the fastest ways to belittle any relationship no matter who it is between.
PERSONABLE
· I have taken the Myers-Briggs Type Indicator (MBTI) test which really exemplifies me. The results of this test help people to understand themselves and the settings they prefer. My MBTI code was ENFP, E-extraversion, N-intuition, F-feeling, and P-perceiving.
· I love working with people and gain an energy boost each time I get the opportunity to help someone.
· I have had many opportunities working in various sales positions where I was able to bend-over-backwards to help someone but I have one in particular I’d like to share. I had the opportunity to do everything in my power to help a customer at Utah State University’s bookstore. A customer was quite determined to obtain a certain hat that the inventory showed we had only one left of. I had to give the customer lots of extra attention and care by arranging a way to go to the basketball arena in order to obtain this hat. It was, as it always is, very rewarding to make something possible for someone that otherwise could not have been done.
Thursday, January 31, 2008
PNS 3- Crime
A meeting house for The Church of Jesus Christ of Latter-day Saints was broken into sometime yesterday. Robert (Bob) Knots was the first to discover what had happened. Bob Knots arrived at the meeting house on the corner of 900 North and 1600 East in Logan, Utah, around 6 a.m. Bob went to unlock the door but found that it was already unlocked. He then entered into the building to find two computer monitors smashed on the floor and that is when he immediately called the police. Sheriff Deputy Geoffrey Hastey was the first official on the scene. Hastey said that it is assumed that the burglar(s) entered through a window because there was no vandalism on the building itself. Hastey assumes that the individual entered through a window that was left open. The window was quite high and would require more than one person to reach the height of it so he assumes that someone entered into the window and then let others in through the door. The burglars then took two UPC’s and monitors leaving the keyboards behind but on the way to the door dropped the monitors. Bishop Lawrence (Larry) Shirk, of the Hillcrest 1st Ward, said that they had just renewed those machines and had cleared all confidential information to the new UPC’s. Evelyn Breathwaite, community member, said that she has lived in the neighborhood for many years and still feels safe in this community regardless of this crime.
Friday, January 25, 2008
Extra Practice News Story 2: Fire
A fire broke out in an Ogden building on the corner of 21st Street and Washington Boulevard around 2 o'clock yesterday afternoon. The three-story building housed Pedro's Mexican Restaurant and 2 levels for apartments.
There were five people inside when the flames broke loose. Pedro Sanchez was in the kitchen cooking a hamburger for his regular customer, Michael, when a grease fire started. Pedro said, "[The flames] came fast." Pedro yelled for Michael to call the fire department as they were escaping the restaurant. On the second floor was Miguel Sanchez and his two daughters, Maria Del Mar-4, and Mercedes-2. They all escaped safely but the two girls are currently being treated for smoke inhalation at Mckay-Dee Hospital.
Deputy Fire Chief, Greg Chamberlain, was the first on the scene. He said that the building had the appropriate fire codes. Pedro Sanchez, the owner of Pedro's Mexican Restaurant, has been building his business for the past two years. His brother, Miguel Sanchez, is waiting for the legal papers that will allow him to be involved with the business. Pedro said, "We were hoping to grow in the restaurant." Pedro already has plans to rebuild with the help of some friends.
Rachel Calhoun, the owner of the building, did not have any comments at this time.
Thursday, January 24, 2008
Practice News Story 2: Fire
Yesterday afternoon around 2:00 p.m a fire broke out on the corner of 21st Street and Washington Boulevard in Ogden, Utah. It is assumed that the fire started on the main floor of the building in Pedro's Mexican Restaurant. Deputy Fire Chief, Greg Chamberlain, said that it appears to be a grease fire due to the fact that the heart of the fire was in the kitchen area. The three story building had five people inside when the fire started and all of them escaped safely. Pedro Sanchez, the owner of the restaurant, has been in Ogden for the past two years building his business. Pedro said, "We were hoping to grow in the restaurant." Pedro has friends that have already offered to help re-build the restaurant. Pedro lives in the upstairs apartment with his brother Miguel Sanchez and Miguel's two daughters. Miguel is currently waiting for the legal papers that will allow him to work with Pedro in the restaurant. The owner of the building, Rachel Calhoun, will not comment at this time.
Thursday, January 17, 2008
Practice News
Yesterday afternoon a van carrying ten Utah State University students and one Professor in the Agriculture department were traveling back to Logan on Interstate 84 from a field trip at Green Line Implements. While traveling the 15 passenger van swerved from the slow lane into the fast lane and back into the slow lane. The van then rolled tossing all of the passengers out of the vehicle.
Kyle Holden was traveling along with the van in his own truck and passed them seconds before the crash took place, he said "It all happened so fast." Moments after the crash took place Lieutenant Jason Jensen, who was patrolling on duty, discovered the accident. Officials are still investigating the cause of the accident.
Four passengers were pronounced dead at the scene, Evan Parker who was driving the vehicle and was also an Instructor at Utah State University. Three students were pronounced dead at the scene as well Steven Bair, Kirk Madsen, and Brad Wilcox. The remaining survivors are currently being treated at Brigham City Hospital and Ogden Regional Medical Center.